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Eight modules built from the published Dana Point research. Work through them in order, or jump to the one you need. Every module links back into the full reference research.
City Market · City Intelligence Published
8 modules
Module 1 of 8
Where is this market and how is it physically divided?
Market Identity
It's a coastal city laid out across headlands, bluffs, the harbor, and the terraces above them. Six major market areas behave differently enough that the city name alone doesn't tell you much about a property.
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Before moving on, you should be able to
Explain where this market sits within South Orange County and name the physical or geographic distinctions that shape how buyers experience it.